WELCOME TO

Alt Alchemy

Alternative Strategists

We simplify the world of investment funds, compliance, and business strategy into streamlined, high-impact solutions — so you can focus on growth, not red tape.

About

Polished Expertise.

Innovative Thinking.

Uncompromising Standards.

Alt Alchemy is a boutique consulting firm specializing in investment fund formation, SEC compliance, and strategic business advisory. We serve emerging managers, alternative asset sponsors, and growth-focused enterprises who demand both precision and creativity in their advisors.

Seasoned in fund structuring, regulatory navigation, and high-stakes business strategy — coupled with a fresh, forward-looking approach that anticipates industry shifts before they happen.

We believe the best strategies are born where discipline meets innovation.

That’s the Alchemy.

What We Do

Investment Fund Structuring

From concept to capital raise, we guide you through entity formation, fund documentation, and structural strategy to align with your goals, investor base, and regulatory requirements.

SEC & Regulatory Compliance

We translate complex SEC rules into actionable frameworks — ensuring your offering documents, marketing, and operations meet compliance standards without slowing momentum.

Legal Strategy Coordination

We collaborate and bridge the gap with your legal counsel to ensure fund docs, disclosures, regulatory filings and compliance operations are strategically aligned with your broader business objectives.

Business Strategy & Execution

We work with firms to architect scalable, investor-ready businesses — from governance and operations to investor relations and capital strategy.

Marketing & Investor Communication Review

Review marketing materials, pitch decks, websites, and investor updates to ensure they’re both compelling and compliant — keeping your message sharp and risks low.

Outsourced Compliance Solutions

Outsourced compliance support for emerging managers, ERAs, RIAs and firms who need institutional-grade compliance infrastructure without the overhead.

Key Services

  • Affordable Monthly Membership

    Our membership model gives you ongoing access to institutional-grade consulting, compliance, and strategic advisory services at a predictable, affordable monthly rate. Instead of unpredictable hourly bills, you get a trusted partner on call — ready to review documents, answer compliance questions, or strategize your next move. It’s a cost-effective way to maintain high-level expertise in your corner without the overhead of a full-time hire.

  • Add-On Services

    In addition to our membership packages, we offer a range of add-on services tailored to your evolving needs. Whether you require specialized project support, in-depth compliance training, bespoke investor materials, or targeted strategy sessions, our add-ons give you the flexibility to scale your support as opportunities and challenges arise. You choose the services you need, when you need them — ensuring your business gets exactly the right expertise at exactly the right time.

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Uncover
our story

John Pennington VI is an alternative strategist and trusted authority in legal strategy, compliance, and investment fund structuring — dedicated to helping fund managers, alternative asset sponsors, and growth-focused businesses navigate the complex intersection of law, regulation, compliance, risk mitigation, and opportunity.

With experience advising on over $14 billion in capital formations at Kirkland & Ellis LLP, and leading compliance as CCO for a multi-asset real estate investment firm with $800 million under management, John brings unmatched insight into fund formation, securities regulation, and corporate governance.

Alt Alchemy’s mission is to translate complex legal, compliance, and regulatory challenges into strategic advantages — ensuring that your business is not only strategized will and compliant, but positioned for sustainable growth and long-term success.

FAQs

Explore our Q&A section, designed to help you with your concerns and provide clarity for your alternative strategy needs.

  • We do not provide legal or investment advice. We coordinate with your counsel and focus on compliance program design and operations.

  • We assist with the formation and structuring of various investment fund vehicles including hedge funds, private equity funds, venture capital funds, real estate funds, SPVs and other structures. Our team provides guidance on entity selection, fund terms, regulatory requirements, and operational considerations tailored to your investment strategy.

  • Yes. We support first-time launches through established platforms across various fund vehicles.

  • Our RIA & ERA services include initial registration assistance, Form ADV preparation and amendments, compliance manual development, policies and procedures creation, and ongoing regulatory support.

  • Our outsourced CCO services can provide comprehensive compliance oversight (dependent on firm needs) including regulatory monitoring, policy development and updates, staff training, correspondence management, and preparation for examinations. This allows you to maintain expert compliance oversight without the cost of a full-time position.

  • Our monthly membership gives you ongoing access to institutional-grade consulting and compliance support at a predictable, affordable rate. Members can submit requests for document reviews, compliance checks, strategy sessions, and more — without unpredictable hourly billing.

  • Absolutely. In addition to our membership services, we offer add-on services for specialized projects, compliance, or targeted advisory — allowing you to scale support as your needs evolve.

  • You can start by scheduling an introductory consultation. We’ll discuss your goals, assess your current structure and compliance needs, and outline a tailored engagement plan.

Schedule Your Free Consultation

The world is changing. So should your strategy.

Let’s transform your fund, compliance, or business challenge into a strategic advantage.